Dubai has launched the International Sports & Entertainment Zone (ISEZA), the UAE's first dedicated free zone for the sports and entertainment sector, aimed at fostering a collaborative ecosystem for businesses. Located in One Central, it will support various activities, from sports management to emerging fields like e-sports and AI-driven sports tech, while providing comprehensive corporate and legal support. This initiative aligns with Dubai's vision to enhance its status as a global hub for sports and entertainment, contributing significantly to the economy and promoting a healthy lifestyle.